For any business, the key to gaining a competitive advantage is to effectively extract value from consumer data. However, privacy is quickly becoming an essential – and legal – requirement for using this data.
This interactive guide explores how consumer data has come to acquire so much value, the effects of its use on the privacy of your customers, and what the future holds for companies that take a proactive approach to utilizing privacy-centered data analytics.Explore now
and the Future by
Mark Chillingworth, technology journalist and editor, Financial Times, interviews ten of our Global Top 100 Data Visionaries on how to innovate in data analytics without breaking consumer trust.
Bernard Marr LinkedIn Live
Bernard Marr, futurist and international best-selling author, leads a discussion on the insights found in the Global Consumer State of Mind Report. He’s joined by Aoife Sexton, Chief Privacy Officer at Truata, and two judges for the Top 100 Data Visionaries, Caroline Carruthers, author and data expert, and Roberto Maranca, Data Excellence VP, Schneider Electric. Together, they explore the importance of data privacy and how to gain value from consumers’ data while protecting their privacy.
A Post-Schrems II World: 5 Insights for International Data Transfers
The European Data Protection Board (EDPB) has released Recommendations on additional measures that businesses now need to put in place to conduct lawful international data transfers.Read article
The Global Consumer State of Mind Report
Data privacy concerns make it increasingly difficult to generate the insights needed for the competitive edge. The Global Consumer State of Mind Report surveyed 8,000 people across the UK, the US, France and India to discover how businesses can earn their trust while extracting data’s full value.Download report
Global Top 100
Meet the Global Top 100 Data Visionaries, the leaders who are innovating in data analytics and insights without compromising on trust and privacy.Read in full
The Truata privacy risk assessment helps you explore your unique data sets and identify any areas of risk, so that you can maximize your data’s value without compromising customer privacy. We’ll also look at the impact that evolving regulations have on your organization, and the opportunities they create.
A three-stage workshop then identifies, examines and qualifies your analytical processes. We’ll help you develop a privacy-enhanced data strategy for analytical use cases, based on best practices for data management and analytics.Learn more
Truata is the privacy-enhanced data analytics solutions provider that specializes in de-identification and true anonymization of data. Founded by Mastercard and IBM, we enable businesses to unlock the power in their data without compromising the privacy of their customers.Get in touch now